Our Big Idea

Our Brand - Regional Wines & Spirits

Task - buying a gift for his friends 21st.

Meet Fred he is in his early 20's and is just starting out his career. He is very social and enjoys catching up with friends for drinks on the weekend. His good friend Carl is having his 21st this weekend and he want to get him something nice. He knows Carl likes Rum but has never tried it himself so he doesn't have a clue what to get, he needs help.

"Carl is such a good friend, I just want to get him some thing nice that he won't forget".

Currently Freds experience is... Fred goes on the Regionals website but he can't tell what is good, there aren't any pictures so he doesn't want to buy online. He decides to go into the store, there is so much selection which he thinks is great, but he is overwhelmed and doesn't know where to start.
A staff member comes up to help him, but their specialised terminology confuses him and he feels out of place. He is greatful for the help but he wishes they had simplified the information so that he could follow.

Fred needs a way to be guided, informed, inspired and included without feeling overwhelmed with choices.

His needs: Guide me and Inform me.

Therefore our big idea is: A digital platform that catergorises the store and connects customers with each other and the store.

Our first touch point is.... A simple digital catalogue that can be used in store on the available ipads or downloaded as an app at home to help the customer find what they are looking for.

Our second touch point is... A loyalty programme that you can sign up for on this app. The Loyalty programme entitles you to discounts, notofication about  good deals and chance to win monthly prizes.

Our third touch point is... With the loyalty programme you have the option of being linked in to an online group to stay up to date and individually chat to staff, as well as individual monthly recommendations bases on your previous purchaces.